All marketing executives and CEOs periodically urgent strategic marketing challenges that may affect the future of the company for many years. Often decisions are made without an opportunity to analyze the situation and make the best decision.
Stimulate strategic decision making is more likely now that the best decision.
A better approach is to conduct a full annual review of markets and opportunities, then make a long term strategic decisions without the interference of daily marketing and sales activities. Decisions a day, then the company's overall strategic marketing objectives.
It is important for the strategic planning process in the search marketing business from the customer point of view the investigation that has long-term horizon, such as:
What the customer needs or reasons to consider buying our company?
What improvements in your personal life or business customers can activate or enhance?
What market segment of customers who are interested in our company or products?
Customer motivations or values lead people to decide to buy our products?
What changes or trends in our customer base will affect the interest or your interest in a product like ours?
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