Just What Is Marketing?

Marketing has become an important part of life at all - if you sell a product for the target market or target market.

You might think that the words used as "marketing" can mean the same thing at all, but is no longer the case. The word has different meanings depending on what a person wants to say. Sometimes the "marketing" they said in the announcement. The next time it is used to describe the planning and research that was conducted before the announcements are made.

Then there is the sense that each company will apply to the word.

Companies that sell through distribution channels, relationship marketing can be extremely distributors. And firms with sales force, marketing is used to describe the process of developing questions that will be the seller.

In each case, identify the companies the marketing of any process used to create interest in their products and move towards making the prospect of a purchase.

Too many companies focus on one aspect of marketing, like advertising or direct marketing, do not take advantage of other aspects of marketing that can improve overall efficiency.

In other words, most of the companies, to succeed, you must have a broader view of marketing.

Data collection and purchase process of consumers and companies have researched, studied and "proceduralized" until almost a science.

At the same time, marketing is still an art. It requires marketers to truly understand what customers want, what your competitors are doing, and what it takes to make a profit.

For marketing to be effective, management must understand what the needs of the target, they value product attributes, and what is their motivation to respond.

It takes more than creative advertising. Requires research and understanding of target markets, making it convenient to purchase products, and provides each value and customer satisfaction real.

Many people in online marketing today is not exposed to a wide range of marketing tools and techniques from manufacturers and traditional retailers have been used for many years. In addition, experienced marketers who have taken college courses usually focus on marketing a specific area of ​​marketing and forget what is really extensive marketing campaign.

To get an idea of ​​what students are taught in marketing now, see what's included in an introductory book on marketing. Over the years the book "Marketing to Time" by Gene Boone and Kurtz David has helped students gain an understanding of the level of marketing.

Marketing course introduction shows students that marketing is more than move the product to the door and generate income. As important as it is, marketing is a broader role.

In general, marketing is the process of planning and execution of promotion and distribution of products to satisfy customers. Along with a comprehensive marketing areas such as:

Ad

Brand Management

Consumer behavior

Direct marketing

Distribution

Packaging

Price

Promotion

Public relations

Sale

Service

The marketing department of the company to ignore the value of these areas and related strategies, which prevents the tools used by their competitors. Whatever the definition now used for marketing, increased competitive environment requires every bit of potential for greater use of marketing to improve business performance.