ETH Godin recently published an article on the blog about differentiation and segmentation of marketing skills to become selfish. That led to blog posts, which most agree with Seth, but few disagree.
Actually, Seth said that the use of differentiation and segmentation strategies are selfish: "They assume that people who care about you" and what you say about you.
Seth also said: "Any rational person would spend a lot of time with product information no trouble figuring out why you are different."
Brian Carroll Seth agrees, saying that most companies 'value proposition' bad with too much about, the ability of the features and expectations.
Diego Rodriguez, said many employers do not spend enough time to make your offer different and valuable.
Arnold did not agree with Seth Seefeld, said, "what helps to identify the most interesting thing about you or your product."
In segmentation, said that helping the entire company - product designers can focus on one particular set of needs, merchants can choose the appropriate way to reach every segment, etc.
And speaking of the latest segmentation, said, "One-one is the best we can, build a strong relationship between customer and company brand /."
In reading this post, I know Seth is true - that the use of differentiation and segmentation is selfish!
Some time ago I wrote about how customers use the difference to making a good buying decision. Because I had not taken place that gives potential customers with this information can be regarded as a bad thing!
Yes, it's selfish when companies focus on customers to tell you why their product is very good as well, not counting how many customers will benefit from using these products.
However, sales professionals know that they need to focus on the client. Marketing information needs to highlight the features, functions and benefits of the products are important for each market segment. It helps customers to go beyond the basic features provided by all categories of products so that they can see the difference between products.
Vendors who do not understand the barriers at the time of client vendors who will soon pass. Gone are the days when customers - both buyers and buyers from B to B - spent hours trying to determine how a product that best suits your needs other products. It is up to marketers and stick hope through this process.
When a company makes a variety of marketing messages and targeted, which raises the question of wire confused, no qualifications. It is quite difficult to achieve channel partners and vendors to follow in the footsteps of good - the challenge is not more difficult, providing low-quality leads, too!
If your sales force to answer a very basic question about what their product, then you can practice "marketing yourself" - too much talk about himself and very little about how clients can benefit from their products.
So how do you know if your marketing selfish? Like many problems in marketing, market knows - and the market will tell you. Here are some ways to observe and learn how the market feels about your marketing:
Keep track of all the tracks on the first contact through to make a purchase - from all segments of the market - to learn from each target market to respond to marketing communications and sales.
Ask the best sales if the majority of the marketing drivers to understand the major advantages of the company's products.
Ask new customers because you may have made the evaluation and decision-making process easier.
By using this technique to observe and learn about its customers will help you make the most of market segmentation and product differentiation practices.
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