What makes someone a strategic marketing plan for a more tactical marketing plan communication? The main difference is the focus on the situation of general dental clients in the general direction of the company.
For a business to business sales, this means that the combination of segmentation of the industrial sector and the use of the product of other factors related to the purchase decision. This includes buying criteria and motivations that influence purchasing decisions big, firm size.
For example, the trend toward greater use of subcontracting in local and global suppliers are creating a market for suppliers. However, vendors must have a strategic marketing vision to see new market in time to seize the opportunity.
For consumer marketers, this means that the geographic segmentation and demographic and psychographic segmentation (ie, values, attitudes, lifestyles), and motivational products.
For example, an aging population bubble has created a general increase in demand for various products. It also created a sizeable niche market for product development and marketing profitable.
The same changes can also reduce the demand for other products. Long-term changes in the market is often misinterpreted as a short-term competitive pressures or changes in the economy. Rather than increase the advertising or sales efforts, may be better to leave the market crash.
Without a strategic marketing plan, companies can waste resources or missed opportunities.
What is the cost of lost opportunity? Of course it is impossible to know at the time that may be answered, but years later it has become clear that when a competitor opens a new factory or entering new markets - and its earnings grow faster than their competitors.
In other words, the annual cost of the review of strategic marketing plan is very small compared with a profit, market share and profitability can generate.
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