Thursday, October 20, 2011

Integrated Sales and Marketing

The process of developing awareness of potential customers and convert people into consumers actually buy their products involves two teams of marketing and sales company.

However, many companies, both groups worked together as a team to move quickly and without prospects through the decision process to buy their products.

Traditionally, the marketing department is responsible for generating sales leads and provides. Often very little information about the initiative will provide the sales team - either because the data are too few who have been arrested or no system for market share with sales data. At the same time, the system tracks sales at many companies can not share the information with the marketing department.

A company has an integrated marketing and sales programs such as sales and marketing teams working together to come up with a potential client from initial awareness through to become loyal customers.

For most companies this integrated approach has two parts:

Marketing and sales team to convey brand messages and product positioning companies across the sensitization process to make decisions. This requires the company's senior marketing and sales executives to work together to ensure that everyone understands how to deliver a message from the company.

Data of potential customers, potential customers, and customers are handled with a single database that is used by both sales and marketing team. For example, the marketing department usually collect contact information identifying the source of leadership and management of sales, then moved to head the sales team. In an integrated environment based, the seller can see the contact information and a marketing bonanza arrested.

However, the main approach to integrated sales and marketing could be expanded to capture more information and to make sure it is available for both sales and marketing team.

For example, imagine the marketing organization using data on the main web page on every visit a link clicked on newsletters, and answer questions from a Web form. Then, making this information available to lead marketing management vendors - and make it available in real time.

This integrated process works in reverse too.

As vendors update records one perspective, the new data is made available to the marketing team in real time as well. This means that marketing campaigns can be updated to reflect the field data vendor minutes.

When all the data on potential customers, potential customers, clients and are available for both marketing and sales team in real time, the company has truly integrated sales and marketing information systems. It is very difficult to achieve in traditional software sales force automation, management is now called Customer Relationship Management (CRM). This is because the products are limited to management of sales data from contact and send sales letters and e-mail the seller. Typical force automation product sales including gold mines and the ACT, Dan! Salesforce.com sales force automation services.

What is needed to overcome the limitations of the software sales force automation, is an integrated set of applications:

Campaign and Lead Management

Web Content Management

E-mail Newsletter

Force automation

Companies such as Seibel and software products offer is important, and offers Coravue service channels to achieve this.

If you use a software product or service online, integrated sales and marketing system will help you get more leads and turn them into loyal and profitable customers.

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